This Cookie Policy has been prepared by Alsero Tourism Trade Limited Company to provide information about the cookies and similar technologies placed on your device when you visit our website at https://alserotours.com/. This policy explains which types of cookies are used, for what purposes those cookies are collected, how they can be managed, and how you can exercise your rights under the Personal Data Protection Law (KVKK).

For cookies used on our website other than essential cookies, users’ explicit consent is obtained and they are given the opportunity to change their consent at any time. Through the cookie management panel, users can view the types of cookies used on our website and set their preferences using the “accept all” or “reject all” options for all cookies other than Essential Cookies. Users may also change their preferences at any time via this panel.

What is a cookie?

A cookie is a type of identification file left by any website and read by the browser used by the user. Cookie files store various data such as the user’s session information, time spent consuming content on a page, and content consumption habits.

Our cookies are used while you are using our websites to provide you with a personalized experience, to improve our services and to enhance your experience.

Cookies may be categorized under different headings depending on their purposes and methods of use. Some of these headings are explained below;

Types of cookies:

Cookies by duration of use: On our website we use session cookies and persistent cookies based on their duration of use. A session cookie is used to ensure continuity of the session and is deleted when the user closes their browser. A persistent cookie is not deleted when the browser is closed and is automatically deleted on a specified date or after a specified period.

First-party and third-party cookies: Whether a cookie is first-party or third-party depends on the site or domain that placed the cookie. First-party cookies are placed directly by the website visited by the user, that is, by the internet address displayed in the browser’s address bar: https://alserotours.com/. Third-party cookies are placed by a domain different from the domain of the site visited by the user.

Cookies by purpose of use:

1) Essential Cookies:

These cookies are necessary for the website to function properly. They are used to perform the core functions of the website (for example, logging in, form submission, security verification, page redirection, etc.) and are also required to enable the provision of an information society service requested by the user (such as remembering privacy preferences). If essential cookies are blocked, some parts of the website may not function properly.

2) Analytics/Performance Cookies

These cookies allow statistical measurement for the purpose of analyzing user behavior on websites. They are frequently used to improve the site. They are used by website owners for various purposes such as estimating the number of unique visitors, measuring traffic, optimizing performance, identifying the most important search engine keywords that lead to a webpage, or monitoring navigation behavior on the website. Thus, site performance can be measured and improved. These cookies also help determine which pages on websites are most or least popular. In some cases, analytics/performance cookies may be triggered automatically when a user clicks on third-party services or embedded content on the site (for example, YouTube videos, Google Maps, etc.).

3) Functional Cookies

These cookies are used to make the content offered by the site more personal. For example, they enable remembering information such as username, language preference, or region selection (ensuring that your preferences other than privacy preferences are remembered when you return to the site). In some cases, functional cookies may also be triggered automatically when a user clicks on third-party services or embedded content on the site (for example, YouTube videos, Google Maps, etc.).

4) Advertising/Marketing Cookies

These cookies allow targeted advertisements to be shown to the user by tracking their browsing habits on the internet. They are used for online behavioral advertising activities. Such cookies may be shared with advertising partners. In some cases, advertising/marketing cookies may also be triggered automatically when a user clicks on third-party services or embedded content on the site (for example, YouTube videos, Google Maps, etc.).

5) Cookies Triggered by Interaction (Interaction-Dependent): These types of cookies are not created for a direct purpose. When a user clicks embedded content on the relevant site, such as YouTube videos or Google Maps, cookies falling into the advertising, analytics or functional categories are automatically triggered.

Purposes of Personal Data Processing and Legal Grounds

Essential cookies are processed for the following purposes;

• To perform the basic functions of our site,
• To ensure the proper operation of our site,
• To provide session handling and security,

They are used to increase the performance of our site so that it can respond to you more quickly and to enable the provision of an information society service you have requested (such as logging in, filling out forms, remembering privacy preferences, etc.).

The personal data collected through these cookies are processed pursuant to Article 5(2)(c) of the Personal Data Protection Law (Law No. 6698) — “processing of personal data of the parties to a contract is necessary provided that it is directly related to the establishment or performance of the contract” — or Article 5(2)(f) — “processing is necessary for the legitimate interests of the data controller provided that it does not harm the fundamental rights and freedoms of the data subject.”

Advertising and Marketing cookies are triggered when the third-party Google Maps service embedded on our Site is clicked by the user. The personal data collected through these cookies are processed based on your explicit consent within the scope of Article 5(1) of the Personal Data Protection Law (Law No. 6698).

Functional cookies are triggered when the third-party Google Maps service embedded on our Site is clicked by the user. The personal data collected through these cookies are processed based on your explicit consent within the scope of Article 5(1) of the Personal Data Protection Law (Law No. 6698).

Detailed information on the cookies used on our website and the associated services is provided below:

You can find detailed cookie information below:

Cookie	Provider	Purpose	Retention Period	Cookie Type
ASP.NET_SessionId	Site owner	Secure handling of user sessions and form processes	For the duration of the session	Strictly Necessary Cookie
CAPTCHA / security cookies	CAPTCHA provider used	Protecting forms against bot and abuse attempts	Session / short-lived	Strictly Necessary Cookie
cookieConsent	Site owner	Remembering the user's cookie preference		Strictly Necessary Cookie
functionalCookies	Site owner	Remembering the functional cookie preference		Strictly Necessary Cookie
analyticsCookies	Site owner	Remembering the analytics cookie preference		Strictly Necessary Cookie
marketingCookies	Site owner	Remembering the marketing cookie preference		Strictly Necessary Cookie
Google Analytics 4 cookies (_ga, _ga_<ID>)	Google	To distinguish visitors, and to analyze sessions and site usage	_ ga : 2 years; ga : 2 years	Analytics Cookie
Microsoft Clarity cookies	Microsoft	To analyze user behavior and site usage		Analytics Cookie
Yandex Metrica cookies	Yandex	Analysis of visitor and user behavior		Analytics Cookie
Google Ads cookies	Google	Measurement of advertising performance, conversions, and remarketing		Marketing Cookie
Meta Pixel cookies	Meta	Advertising performance, conversion measurement, and remarketing		Marketing Cookie
LinkedIn Insight Tag cookies	LinkedIn	Advertising performance and conversion measurement		Marketing Cookie
Microsoft Ads UET cookies	Microsoft	Advertising performance and conversion tracking		Marketing Cookie
TikTok Pixel cookies	TikTok	Advertising performance, conversions, and remarketing		Marketing Cookie
Google Maps cookies	Google	Provision of the map service and loading of map content		Functional Cookie

Requests of Data Subjects

Data subjects whose personal data are processed through the cookies used on our website may submit their requests within the scope of Article 11 of the Personal Data Protection Law (Law No. 6698) in accordance with the "Communiqué on the Procedure and Principles of Application to the Data Controller" in writing to Balgat 1410 Cadde No 2/1 Çankaya- Ankara or by e-mail to kvkk@alserotours.com.

Cookie Settings via Browser Settings

You may change your cookie preferences at any time by clicking the consent preferences icon located at the bottom left of our website. Toggle the buttons in the cookie management panel on or off according to your preference and click the "Save settings" button. Refresh the page to apply your settings.

In addition, partial control can also be exercised via browser settings. You can access information on managing cookies in commonly used browsers via the links below:

Google Chrome

https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=tr

Microsoft Edge

Mozilla Firefox

Safari

Opera